Integrated Marketing Campaigns
Integrated marketing campaigns require a holistic view of a brand—its core essence, voice and tone, objectives, target audience and consumer insights and, at a functional level, its budget and media plan.
From crafting social media headlines and persuasive emails to radio and video scripts, web copy, billboards and beyond, my goal is to seamlessly weave a brand's narrative into every communication piece, creating messaging that resonates with the consumer while aligning with the brand's values.
Collaborating with designers, strategists and account directors, I steward a cohesive brand experience for the consumer across every touchpoint.
IV360
How do you create a bold yet approachable campaign for a service that involves getting poked with needles? Through a cheeky tagline with a reassuring message: We’ve got it in the bag. Partnering with IV hydration brand IV360, we created an integrated media campaign to support the launch of their new retail locations.
Senior Art Director: Pamela Rivera
Agency: Upshot
Out of Home
Video
Radio
Paid Social
Organic Social
RaceTrac
Brand Campaign, Digital & Social Media,
Digital Video, Radio, Out of Home
To kick off our work as AOR for RaceTrac, we created a vibrant new campaign, reimagined their brand look and activated a giveaway contest around the brand’s most successful annual event: Sodapalooza, which we supported with radio, digital video, out of store signage and a social push.
Senior Art Director: Dana LaCoco
Agency: Resource/Ammirati, now an IBM Company
Video
Out of Home
Radio
Digital Media
Purina Cat Chow
Brand Campaign, Website, CRM, Digital Media, Social Media, Print
Our team developed The Chow is How for Nestlé’s Purina Cat Chow as part of a creative platform refresh, delivering a bold new look and unique tactics that reinvigorated the brand. Leveraging the insight that our target demographic sought reassurance in their cat-parenting decisions, we positioned Cat Chow as a steady source of knowledge and support for cat parents and the cat they love.
Senior Art Director: Dana LaCoco
Agency: Resource/Ammirati, now an IBM Company
